What is your blog worth?
You love your blog – you put hard work into it, and now you have a great page structure and rich, relevant content.
How We Evaluate Your Blog
There are many factors that determine whether or not your blog could fetch you some serious cash. They include:
Traffic. Are you getting a ton of traffic to your page, and are looking for that next step?
Potential for blog revenue. Are you making money with your blog – or would you, if you could monetize it?
Domain name. Do you have a great domain name that ranks well, and ensures relevant traffic is visiting your site?
Page Rank. Do you know your blog’s page rank?
If you’re ready to sell your blog, jump on board with us! We can guarantee you the highest ROI sale for your blog possible … and you deserve it! After all, you’ve worked hard to ensure that your blog is the best it can be.
How Does This Work?
Selling your quality blog is much easier than you might think.
First, send your blog’s details – including Domain name, Page Rank, and other factors listed in the bullets above.
Second, you’ll be contacted by a representative who will make you a fair offer for your blog.
Third, you’re paid in a completely secure transaction.
The process is 100% guaranteed, and we respond to all inquiries within 24-48 hours if we are interested in your blog.
The process is totally risk-free for you, so there’s nothing to lose by getting your blog appraised by us. You could be generating some huge cash for your blog within just 24-48 hours. Why not check us out and see what we can do for you?
Proud of your blog? You should be - get a free offer for your blog today!
Now I want to go into the stage where you actually have a blog and are trying to gear it towards a sale in a few months. I want to go through all the things I did (and do) in order to give it the best possible chance of selling.
See
1. Produce a lot of valuable content
The most important thing you need to do is produce content that is valuable. And you need a lot of it. The whole purpose of a blog is to help users in some way so unless your content is doing that you are going to fall short.
So what does valuable content mean? Well that is what you have to figure out for your particular site. Sometimes valuable means having a lot of articles that touch on a lot of different keywords and as such bring in large volumes of traffic that click ads. Other blogs get better results by getting subscribers to sign up and then selling them affiliate products over time. I have had websites that work both ways – it depends largely on the niche and the way you structure and run your site.
Figure out what will make your content valuable and produce it accordingly. Keep tweaking it over time as you may find that it takes a while to get into the right rhythm.
2. Have a clear call to action based around that content
In marketing we have a thing called a call to action which basically means that you encourage your visitors to do something. Once you have figured out what type of valuable content you are producing you need to figure out your call to action based around that content. Let me give you an example.
Let’s say you have a blog about the latest BP oil spill disaster. You might be producing content that is all about keeping people up to date with the developments of the leak – essentially a news site. In that case you might find that the best call to action is one where you ask people to subscribe to get the latest news on the progress. You know people are interested in what is happening now (otherwise they wouldn’t be on your site) so then it follows that they will be interested in future updates. Work with that.
3. Make it super easy to subscribe, comment and navigate your Blog
See http://shekharaerosoft.blogspot.com
Your blog’s content is what brings visitors to your site. The last thing you want is a crappy design sending them away. It is critically important that you have all the design elements in place so people can easily subscribe to your feeds, leave comments and navigate around all the different sections. Not doing so could cost you money.
Imagine you write a three part series on how to look after your heart. Now imagine it gets Dugg and Stumbled and starts to go viral. Thousands of people get sent to a post in that three part series. But what if you failed to show people how to navigate to the other parts in that series? You would lose a lot of readers on that initial page. That is a navigation issue – something that happens all the time.
Your design has to work with your content to get more page views, better interaction and more subscribers. Take a look at Darren Rowse’s multi-million dollar digital photography school blog – everything about the design makes you want to look further, explore different categories or buy a product from one of his affiliate links. None of it is an accident.
4. Interact with every Single comment, eMail or Forum thread
I once sent Darren Rowse an email telling him that I was having problems leaving a comment on his site. I told him not to worry about it too much as it was obviously working fine for everyone else. He replied in about ten minutes telling me that every single one of his readers were important to him and then tried to problem solve the issue with me. Instant fan for life.
You need to make your blog more than just a soap box platform and more like a discussion over coffee with mates. Talk to your readers in the comments, answer emails and take the time to make it feel like you care and you are available. Why? Because one loyal reader that returns each time you post something new is far more valuable than 100 visitors who don’t interact in any way. And you have to recognize that people become loyal to other people, not to random websites.
5. Install Google Analytics on day one
One thing I will talk more about later is the fact that all potential buyers who are serious about the transaction will want to look at your statistics. If you only have a few months on record then you will almost always lose the sale. This is a mistake I have actually made more than once. I get so caught up in just pumping out content that I forget to install the statistics. Here is why that is stupid.
Firstly, you need to constantly monitor your statistics to see what content, keywords and design elements are working on your website. If your bounce rate is 95% you need to start to figure out why. If 80% of your Adsense income is coming from just two successful posts don’t you think it would be a good idea to know which ones they were and optimize the crap out of them?
Secondly, if you can’t prove all of the statistic claims you make in your sale period then you won’t get a buyer. You need to have physical proof that you get a certain amount of views, rankings, clicks, etc. Syncing your blog with Adsense and Analytics is the best way to do this. Make sure you do it today if you haven’t already.
6. Spend 20% of your working time on other websites
This is an extremely important point. Please read it carefully. If you have 10 hours a week to work on this blog you need to spend two of those hours on other websites leaving comments, writing guest posts and interacting in a meaningful way. This might seem like a lot but, in actual fact, it is free advertising that gets you more readers, better rankings on Google and a bigger profile in the industry you are in.
How to comment properly
Make a folder in your bookmarks called “Comment Blogs” and every time you find a website in your niche bookmark it for later. Each week you should visit all those websites and leave a comment or two on their latest posts or popular posts with a related link in the URL section. Make the comment useful and helpful and always related to the content of the article. In a few weeks I will show you how to find hundreds of relevant posts to leave your helpful comments.
Make sure you sign up with Gravatar with an image that will represent you for years to come. You want people to instantly recognize the logo or picture and associate it with great comments and a good knowledge base.
How to guest post properly
The best guest posts are the one’s you write an have to sit and think about whether you actually want to post it on your own website because it is so damn good. Find the top guys in your niche and email them casually about some unrelated topic. Perhaps chat to them on Twitter for a few weeks in a cool and friendly way so you can build a rapport. Finally, when you have an amazing post written, send them your idea and a bit of an excerpt. Nine times out of ten you’ll get the gig.
Make sure your bio line in that guest post is very catchy and draws people over to your website. And make sure the links you include have a good anchor text with relevant SEO keywords. I have seen my rankings for particular phrases skyrocket after doing guest posts with good links on a top website. Don’t muck it up.
None of this should have the feel of spam. You are a real person interacting on other real people’s websites. Make sure you are adding something nice that represents your own website in a good way.
7. Plan your articles around keywords and topics and then people
You will often hear the big boys talk about writing for people, not search engines. And while that is a very good rule that you should abide by, it doesn’t mean that you shouldn’t spend a good deal of time making sure the topics you write about are keyword focused. You see, writing articles for Google is, in a way, writing for humans because Google build their search engine to help people find what they want. What I’m trying to say is you can’t do one or the other – you have to make sure your articles are written for both.
Here’s what you need to do. Brain storm a whole bunch of topics in your niche and then get online and start researching keywords. You need to come up with a whole bunch of main keywords. You then need to come up with a dozen long tail keywords for each of your main keywords. Once you have done that, you need to turn them into interesting questions/post ideas that appeal to real readers.
For example, you might run a blog about cooking. Your main keyword might be potato curry and your long tail might be recipe. You then have to create interesting articles around those two like Are Potato Curry Recipes Bad for Your Health? and How to Cook a Potato Curry Recipe in Five Minutes.
8. Develop social media accounts and leverage connections
A big part of building a successful blog is building successful social media accounts. Why? Because you can then use these accounts to promote your website and drive more traffic and better interaction. It is also a big plus when it comes to sale time – buyers love to see that you have Twitter and Facebook accounts with certain amounts of followers.
Twitter
Sign up for an account under your real name if it fits with your blog’s strategy and then create a background image that sells your blog. Darren Rowse does it perfectly here. You should start by finding people in your niche and following them and some of their followers. Make sure all the people you engage are relevant to your blog. Tweet on a daily basis and reply to questions and interact with topics. Post any new article you produce on Twitter and occasionally ask for a re tweet. Again, if you provide value you will get a good response.
Make sure you install the Re Tweet plugin on your blog to make it easy for people to Tweet.
Facebook
Make sure you install the Re Tweet plugin on your blog to make it easy for people to Tweet.
Facebook is becoming bigger and bigger in the blogging world as they make changes like adding a “like” button instead of “share this”. You can also now use FBML to change the look of your Fan Page to make it more unique and branded. Create a Fan Page, not a group, and develop a high res sidebar image that takes up all of the available 180px x 540px. Make sure your sidebar text has a call to action and feel free to add a fancy splash page using the FBML extension.
Don’t spam Facebook. Don’t use it as much as Twitter. You should think of it as more of a reminder that your website exists as opposed to a conversational tool like Twitter. Keep it simple by asking relevant questions about interesting topics.
You should also be on Stumble and Digg and all the others and make sure that you use them regularly. These things don’t really pay immediate benefits but, over time, they become extremely valuable for your blog and your long term success in the industry. This is especially true when you begin to connect with the big players in your niche. Such contacts often lead to valuable back links, guest posting jobs and so on.
Don’t spam Facebook. Don’t use it as much as Twitter. You should think of it as more of a reminder that your website exists as opposed to a conversational tool like Twitter. Keep it simple by asking relevant questions about interesting topics.
You should also be on Stumble and Digg and all the others and make sure that you use them regularly. These things don’t really pay immediate benefits but, over time, they become extremely valuable for your blog and your long term success in the industry. This is especially true when you begin to connect with the big players in your niche. Such contacts often lead to valuable back links, guest posting jobs and so on.
Visit
https://www.facebook.com/wwwAeroSoftCorpcom
9. Knowledge is power
The blogosphere is constantly changing. New technologies, plugins and trends emerge and it is vital that you stay on top of them. Furthermore, it is important that you become good at writing blog posts or outsourcing them efficiently, whatever it is you are doing. For these reasons and more you should read and then read some more. Follow blogs like Copyblogger, Problogger, Viper Chill, Dosh Dosh and SEOmoz and everything they write. These are guys who do it extremely well and pass on a lot of good information to their readers.
http://world-of-airplanes.blogspot.co.uk
9. Knowledge is power
The blogosphere is constantly changing. New technologies, plugins and trends emerge and it is vital that you stay on top of them. Furthermore, it is important that you become good at writing blog posts or outsourcing them efficiently, whatever it is you are doing. For these reasons and more you should read and then read some more. Follow blogs like Copyblogger, Problogger, Viper Chill, Dosh Dosh and SEOmoz and everything they write. These are guys who do it extremely well and pass on a lot of good information to their readers.
http://world-of-airplanes.blogspot.co.uk
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